5 steps to follow for a successful trade show season

Major trade shows are coming up this summer! Here are some tips to be followed if you want to maximize your visits:

1/ Know the trade shows that are worth going; depending on your expectations, identify brands and styles you want to see. On Playologie, you are able to check the brands' profiles to see the shows they'll be attending. After that, know, the opening times and addresses organize yourself if you wish to visit several ones at the same time.

2/ Book your travel and make reservations: make sure to book everything (accommodation, travel, etc.) far in advance so you can benefit from discounts and have an easy mind.

3/ Make a shopping list and a brand's pre-search: Be aware of the trends and know exactly what you are looking for, in terms of style. Check the exhibitor’s list to know which ones you’ll be visiting (collection, booth number, etc.).

4/ Look for their information on social media: especially on Instagram where trade shows and brands share news and pictures of their collections and also previews of the ones they’ll be presenting. On our Instagram, we feature Playologie brands, trends and inspirations for you to be up-to-date.

5/ Get yourself prepared: reach out to make appointments with exhibitors for when you’re at the show. Also, make sure to bring bunch of business cards. Don't forget to give them to the brands of your own personalized list! Adjust your time between the exhibitors, discoveries and appointments. And lastly, for the D-Day, choose comfortable and stylish clothes so you’ll be ready to chase the aisles for hours.

Nawal Doghri

Monday June 11, 2018