The summer of 2019 belongs to those who know how to dream: children will take over and delight the world once more.
Behind the coloured lenses of their goggles, they imagine a universe with rainbow hues of candy wrapper, adaptable at will, where everything is an excuse for play: the carpets merge in blocks like tetris, the skateboards become benches, swinging or sliding forms leave the playgrounds to enter the rooms.
The clothes have never been so practical and comfortable, with ultralight fleeces, organic cottons, preferably in unisex collections. Ecological awareness slung from their shoulder, they reduce the footprint on the environment by wearing shoes made from recycled materials, water-soluble makeup, non-polluting and specifically designed for sensitive skin.
On the design aspect, facetious characters show up where they are not expected, and the children's drawings are proudly displayed all-over, or in refreshing embroidery.
Our children show us the way to a more beautiful world, let's follow them!
*Instinct is a creative agency based in Paris since 2014 that specializes in fashion and beauty. Mixing trends, innovation and environmental awareness, Instinct’s expertise allows brands to reinvent themselves within a sector that is in full revolution. Its flexible structure means it can offer a customized service, tailored to the needs of every client, and to adopt a forward-looking, joyful, and above all human approach to fashion!
Thursday July 12, 2018